Tip! Involve the family. Encourage older siblings, your partner, grandparents and other people that care for your baby.
As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer’s who own a small business.
With this group identified as my target demographic, it was important to understand them better. Who are these people? What attracted them to me? How can I work with them most effectively? I found the following five characteristics common among this growing group of women and men.
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The 5 Traits of Baby Boomer Business Owners (Boy baby names)
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